Lexicon Strategies
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Rachel Tobin

Rachel is a seasoned journalist and communications professional who has worked with the leading publications, corporations and nonprofits in the Southeast and nationally. With a passion for helping organizations tell their stories, Rachel works with her clients to craft a public relations plan that meets their strategic business goals to get desired results. From media relations and community affairs to social, paid or owned media, Rachel’s creative ideas will amplify client messages with an efficient and seamless approach.

Prior to joining Lexicon Strategies, Rachel spent seven years with full-service marketing communications agency Jackson Spalding, where she led the national media relations and commercial real estate teams. She was responsible for accounts ranging from tourism, economic development and architecture to a major consulting firm, a large law firm and a regional bank. On the transportation front, she was the public relations lead for Forest City-Integral Group-Cousins Properties (FIC) master planning exercise for the MultiModal Transit Terminal (MMPT) in the Gulch, which included coordinating with MARTA, City of Atlanta and Georgia Department of Transportation and she was a Spanish spokesperson for the project.

Rachel has handled CEO transitions, business crises, media trainings and influencer events, and coordinated ground breakings, topping out and grand opening ceremonies. She’s represented a celebrity chef, tourist destinations, global nonprofits and commercial real estate firms. Her proven results include reaching an audience of 67.2 million for a new restaurant opening at The Battery at Atlanta Braves’ SunTrust Park and more than 76.5 million hits for a global nonprofit.

Rachel’s background includes 13 years as a print journalist. Covering business for the South’s major daily newspaper, The Atlanta Journal-Constitution, she developed an expertise in aviation and logistics, jumping on cargo planes and touring warehouse facilities. On her beat were some of the largest companies in the world – UPS and The Home Depot – as well economic development, reporting first-hand on the business and personal toll of the Great Recession. At Atlanta Business Chronicle, she covered the state Capitol, the world’s busiest airport, restaurant and hotel openings. At the Fulton County Daily Report, she was a general assignment and political reporter for Georgia’s largest legal daily. She won five Capital Reporter and Editor awards.

Rachel has a keen understanding of urban planning and commercial real estate projects through her work assignments and as an alumna of Urban Land Institute’s Center for Leadership. She’s committed to giving time to help organizations she believes in: she’s a past president of the Atlanta Press Club, past board member of Central Atlanta Progress and Rialto Center for the Arts, and current board member of Real Estate Group of Atlanta. She earned her undergraduate degree summa cum laude with honors in political science/international affairs at University of California, San Diego, and her master’s degree in communications at Georgia State University. She spent two years studying abroad, first in Dominican Republic during high school and then in Paris during college at the Institute d’Etudes Politiques. She speaks fluent Spanish, French and Portuguese.

Born in Oregon and raised in California, Rachel lives in Midtown Atlanta where she plays in a sand volleyball league in Piedmont Park. She moved to Atlanta to work for the Atlanta City Council prior to the Olympics and has loved the South ever since.