Lexicon Strategies, a premier public affairs consulting firm, is pleased to announce the addition of Polly McKinney as a Partner. With a career spanning over three decades, Polly brings a wealth of experience in integrating communications and policy to drive positive change.
Read MoreIn the constantly evolving landscape of public health, training, and learning is a critical foundation for agile response and informed decision-making, writes Lexicon Strategies partner Sheryl Golub
Read MoreMay is #MentalHealthAwarenessMonth. The statistics speak of a public healthcare crisis: one in five American adults experience mental illness.
Read MoreSheryl Golub (Washington, DC) and Amelia Schaffner (Europe) join Lexicon Strategies, bringing extensive international experience in knowledge capital and innovation.
Read MoreOne of Georgia’s top television news journalists, Dave Huddleston, today officially joined Lexicon Strategies as a Partner. Lexicon, www.lexiconstrategeis.com, is a premier public affairs consulting firm, based in Atlanta, that focuses on strategic communication, PR and media relations, public-private partnerships, marketing, branding, and government relations.
Read MoreAtlanta, GA – The long-time editor-in-chief of Atlanta Business Chronicle, David Allison, today joined Lexicon Strategies as a partner. Lexicon Strategies, based in Atlanta, Georgia, is a leading public affairs and strategic communication firm for businesses, organizations, and government.
“I’m excited for this opportunity to join Lexicon. It is a cutting-edge consulting firm with innovative professionals who know how to get things done for their clients. I believe my experience as a journalist and editor will be a great fit for the firm and for businesses throughout Georgia,” said Allison.
Read MoreLexicon Managing Partner and Co-Founder Billy Linville has been named one of the top Georgia advocates delivering impact for businesses, organizations and communities by James Magazine.
Read MoreThe Telly Awards, a national contest for video and television content across all screens, recognized Lexicon Strategies Partner Lori Geary with three separate awards for video storytelling that inspires positive change.
Read MoreThere’s no doubt about it — stories move people. When it comes to public policy, stories can inspire leaders to make positive change.
As a Political Reporter for decades, I saw legislators meet families, kids and the elderly in hallways to discuss important legislation. In the end, it was those stories and first- hand accounts that tugged at the hearts strings of those legislators, inspiring them to vote for the change that would make a difference in the lives of so many.
Read MoreAt Lexicon Strategies, a major component of most of our engagements involves developing and conducting structured listening sessions. Authentic qualitative research is so important to successful community and social impact work and, we believe, it’s what makes the solutions we deliver so much more effective.
When we think about solutions or messaging, many people look to surveys or quantitative data. And, it’s always a mistake not to pair data with words. We live in a world driven by language and emotion, not numbers and percentages. The only way to capture actionable, successful insight is to listen to the people involved speaking directly to you.
Read MoreAt Lexicon Strategies, we're all about creative solutions and supporting local communities.
City of Doraville Mayor Joseph Geierman knew he couldn’t give a traditional State of the City address because of COVID-19, so he reached out to Lexicon's Lori Geary to help him produce a virtual video tour of Doraville's successes and plans for the future. Take a look!
Read MoreSurveys and evaluations have become part of our everyday work life. But do we think critically enough about them?
Academic researchers rely on surveys and are constantly refining the science of surveying. It's worth taking a moment to read some of the academic literature as a check for best practices.
Read MoreSports wagering is rising dramatically throughout the country, bringing much needed revenue to states.
By 2024 it is estimated that 40 states will legalize sports wagering. It's time for Georgia to be the next.
Read MoreHere we are in the middle of a pandemic and many of us are trying to navigate the world of virtual everything.
One of my favorite clients called one day with an idea. She wanted to continue her “live” panel discussions but she didn’t want her subjects to be inside one of 500 boxes on the screen. Was it possible to do a panel professionally produced via Zoom — good audio, good lighting, camera switching, etc.?
Read MoreWe are about to get down to the wire in this election season and polls are going to come in almost daily. There will be bar charts and pie charts and histograms and infographics. Commentators will share these visual works of art and draw pointed, definitive, passionate conclusions about us, and you and me and our country, our county, our zip code. In America in 2020, we have the data science DOWN and we can DEFINITELY make an infographic.
The thing is, many politicians, brands and marketers often confuse surveys and polls with actually listening to constituents and customers and understanding them. In fact, I believe that data can actually CONFUSE the understanding of a particular concept because we uncouple data from human language and human emotion.
Read MoreTo say it’s not an easy time for nonprofit organizations would be an understatement. Many have had to cancel in-person fundraising events including galas that can help to raise millions of dollars. Several have had to put a stop to serving out their missions that are based on in-person gatherings.
The mission of Lighthouse Family Retreats is to serve and help families living through childhood cancer. The main way they do that is by offering families a trip to the beach where they can put their worries aside for a few days and escape.
Read MoreOrganizations still spend too much time thinking only about outbound marketing and communications strategy. WHAT we are going to say, WHO are we targeting, and WHEN are we gonna launch it all? They furiously toil to proactively define their brands and products and often stop there, like that’s the whole game. It also makes them very unprepared to react quickly when it’s important.
In some ways, it’s like that person at the party who spends all the time thinking about what to say next, instead of listening to what people are actually talking about, or responding to what people actually ask.
Read MoreThis is a beautiful and inspiring 14-minute documentary of Congressman John Lewis written and directed by my friend and mentor Raymond Strother.
Since I first moved to Atlanta 20 years ago, I have told everyone who will listen that John Lewis was my congressman. This glimpse into the life of this great man shows how he was the conscience of our nation and an American Saint.
Read MoreI come from a broadcast news background. Storytelling is just a part of my DNA. I love meeting people and interviewing them because everyone has a story. So does every organization.
As nonprofits struggle to find new donors and hang on to loyal ones during COVID-19, they must be able to demonstrate how donors’ money will be used.
Read MoreIt’s important in today’s environment of pandemics, quarantines and disruptive (but of course meaningful, overdue, important and hopefully transformative) social unrest, to think about what’s really going on for your audience.
There’s a very good chance they are in a totally unreceptive state to your message.
Read More