Amy Koonin Taylor is a proud Partner at Lexicon Strategies where she currently leads innovative digital media and content efforts. From April 2023 to October 2024, she served as the Head of Media and Content, effectively utilizing her extensive expertise in digital marketing, crisis communications, brand storytelling, search engine optimization, and social media platform management to help clients across various industries tackle their unique challenges.
With over a decade of experience in digital marketing, Taylor previously held the position of Marketing and Content Manager at Rubicon Technologies from 2015 to 2022. During her tenure, she hosted, edited, and conceptualized the company’s chart-topping podcast, The Town Haul, which significantly contributed to the brand's visibility and engagement.
Throughout her career, Taylor has successfully led numerous high-impact projects, resulting in significant growth and engagement for her clients. Her thought leadership is evidenced by her recognition as one of Atlanta’s “Power 30 Under 30” and her receipt of the American Marketing Association’s Digital Marketing Growth Award. She also played a pivotal role in running the Content Marketing Institute’s “Top Corporate Blog”, further solidifying her reputation as a leader in the digital marketing space.
A results-driven digital marketer with a strong background in SEO optimization and a passion for creativity, Amy specializes in enhancing online visibility and driving organic traffic. Adapting along with the ever-evolving digital landscape, Taylor has successfully implemented creative campaigns that not only engage audiences but also convert leads into loyal customers. She thrives on collaborating with diverse teams to develop comprehensive marketing strategies that elevate brand presence and achieve measurable results.
Taylor is deeply committed to philanthropy, serving as the Vice-Chair of the Advisory Board for Kennesaw State University’s Center for Young Adult Addiction and Recovery. Her passion for mental health advocacy and addressing substance use disorders drives her community involvement.
When she’s not in the office, Amy is spending time with her husband Michael and their two children, Sloane and Teddy.