Lexicon Strategies
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The Latest

We are proud of our deep industry knowledge & track record of delivery, working with Fortune 100 companies, top universities, non-profits, & the public sector.

Former Atlanta COO joins Lexicon Strategies

The former Chief Operating Officer for the City of Atlanta and CEO of Atlanta Habitat for Humanity, Lisa Benjamin, today officially joined Lexicon Strategies as a Partner.  Lexicon, www.lexiconstrategies.com, is a premier public affairs consulting firm that focuses on strategic communication, public relations and media affairs, government relations, public-private partnerships, and public health.

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PressBryan Leavoy
WSB-TV’s Dave Huddleston Joins Lexicon Strategies as Partner

One of Georgia’s top television news journalists, Dave Huddleston, today officially joined Lexicon Strategies as a Partner.  Lexicon, www.lexiconstrategeis.com, is a premier public affairs consulting firm, based in Atlanta, that focuses on strategic communication, PR and media relations, public-private partnerships, marketing, branding, and government relations.

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Bryan Leavoy
Former Long-Time Editor of Atlanta Business Chronicle Joins Lexicon Strategies

Atlanta, GA – The long-time editor-in-chief of Atlanta Business Chronicle, David Allison, today joined Lexicon Strategies as a partner. Lexicon Strategies, based in Atlanta, Georgia, is a leading public affairs and strategic communication firm for businesses, organizations, and government.

“I’m excited for this opportunity to join Lexicon. It is a cutting-edge consulting firm with innovative professionals who know how to get things done for their clients. I believe my experience as a journalist and editor will be a great fit for the firm and for businesses throughout Georgia,” said Allison.

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Ryan Roemerman
Telling a Story That Moves Hearts and Shapes Policy

There’s no doubt about it — stories move people. When it comes to public policy, stories can inspire leaders to make positive change.

As a Political Reporter for decades, I saw legislators meet families, kids and the elderly in hallways to discuss important legislation. In the end, it was those stories and first- hand accounts that tugged at the hearts strings of those legislators, inspiring them to vote for the change that would make a difference in the lives of so many.

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How to Listen Like an Expert

At Lexicon Strategies, a major component of most of our engagements involves developing and conducting structured listening sessions. Authentic qualitative research is so important to successful community and social impact work and, we believe, it’s what makes the solutions we deliver so much more effective.

When we think about solutions or messaging, many people look to surveys or quantitative data. And, it’s always a mistake not to pair data with words. We live in a world driven by language and emotion, not numbers and percentages. The only way to capture actionable, successful insight is to listen to the people involved speaking directly to you.

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Using Video to Bring a City Together During COVID-19

At Lexicon Strategies, we're all about creative solutions and supporting local communities.

City of Doraville Mayor Joseph Geierman knew he couldn’t give a traditional State of the City address because of COVID-19, so he reached out to Lexicon's Lori Geary to help him produce a virtual video tour of Doraville's successes and plans for the future. Take a look!

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by Lori GearyBrian Tolleson
Lights… Camera… Zoom!

Here we are in the middle of a pandemic and many of us are trying to navigate the world of virtual everything.

One of my favorite clients called one day with an idea. She wanted to continue her “live” panel discussions but she didn’t want her subjects to be inside one of 500 boxes on the screen. Was it possible to do a panel professionally produced via Zoom — good audio, good lighting, camera switching, etc.?

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by Lori GearyBrian Tolleson
Why All the Polls in the World Are Wrong

We are about to get down to the wire in this election season and polls are going to come in almost daily. There will be bar charts and pie charts and histograms and infographics. Commentators will share these visual works of art and draw pointed, definitive, passionate conclusions about us, and you and me and our country, our county, our zip code. In America in 2020, we have the data science DOWN and we can DEFINITELY make an infographic.

The thing is, many politicians, brands and marketers often confuse surveys and polls with actually listening to constituents and customers and understanding them. In fact, I believe that data can actually CONFUSE the understanding of a particular concept because we uncouple data from human language and human emotion.

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Nonprofits Can Emerge Stronger After This Pandemic

To say it’s not an easy time for nonprofit organizations would be an understatement. Many have had to cancel in-person fundraising events including galas that can help to raise millions of dollars. Several have had to put a stop to serving out their missions that are based on in-person gatherings.

The mission of Lighthouse Family Retreats is to serve and help families living through childhood cancer. The main way they do that is by offering families a trip to the beach where they can put their worries aside for a few days and escape.

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