Lexicon Strategies
We're the leading team of expert strategists working for you.
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The Latest

We are proud of our deep industry knowledge & track record of delivery, working with Fortune 100 companies, top universities, non-profits, & the public sector.

The Bridge Between Knowing and Doing: Why Behavior Change Starts with Readiness, Not Reach

Every major public health challenge of the past two decades has been met with the same initial response: more information. More pamphlets, more PSAs, more websites, more social posts. And yet rates of untreated depression, substance use disorders, and chronic stress continue to climb, not for lack of awareness, but in spite of it. The public knows. Knowing, it turns out, is not the hard part.

The real challenge in behavioral health communications is not producing better content—it is designing the bridge between information and action. That bridge has to be built on a precise understanding of where your audience actually is in their readiness to change, not where you hope they are, and not where the campaign timeline assumes they should be.

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Public Trust Is Built Long Before the Headlines

Public trust in policing is rarely built during a crisis. By the time a major incident occurs, most people have already formed an opinion about a department, its leadership, and its intentions. That belief is shaped by what they have seen and heard over time, not by a single press conference or statement issued under pressure.

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Bryan Leavoy
In the Face of Tariffs and Growing Global Trade Tensions, Two Firms Partner with a Solution: Build Better, Sturdier Bridges—and Build Them in the South

In an era suddenly marked by rising tariffs and increased volatility in global commerce, two firms with Southern roots and global ambition are joining forces to offer a smarter, more sustainable path forward. Today, Lexicon Strategies and Connexion South announced their strategic partnership—united by shared founders and a shared vision to deepen economic ties between the American South, Southern Europe, Latin America, and beyond.

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PressBryan Leavoy
The Strategic Edge: Where Policy Meets Public Perception

In an era where a single tweet can shape public opinion and policy decisions, companies can no longer afford to separate public affairs from public relations. Forward-thinking organizations are recognizing that these once-separate functions deliver their greatest value when strategically unified under one roof.

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Bryan Leavoy