Communications Leader Sarah Weston Joins Lexicon Strategies as Partner
Award-Winning Strategist to Lead Commercial Real Estate Development Communications and Community Relations Programs
ATLANTA, GA – Sarah Weston, APR, a senior communications executive with proven success in strategic public relations, has joined Lexicon Strategies as Partner. With 14 years of experience implementing transformative communications initiatives and navigating multifaceted real estate development processes, Sarah brings extensive expertise in influential narrative development, entitlements support and stakeholder engagement to strengthen Lexicon's position as a leader in delivering lasting impact for businesses, organizations and governments.
"Sarah's success in securing community support for meaningful real estate complex developments demonstrates exactly the kind of measurable impact Lexicon delivers for its clients," said Lexicon Strategies Managing Partner Brian Tolleson.
Previously serving as Senior Vice President at The Wilbert Group and Partner and Director of PR at SPR Atlanta, Sarah led comprehensive PR, issues management and crisis communications programs for a diverse portfolio of clients. Her expert counsel has been instrumental in securing community support for complex development initiatives, including data centers, mixed-use developments, multifamily communities and large-scale commercial projects. She has guided high-stakes rezoning efforts and public relations campaigns for numerous commercial real estate companies, including RocaPoint Partners, Hines, JLL, Grubb Properties, Majestic Realty, CIM and Portman.
Sarah's skill set extends beyond tactical execution to high-level strategy development, where she specializes in creating compelling narratives that build community trust and stakeholder alignment throughout the entire development lifecycle. Her approach combines deep industry knowledge with sophisticated stakeholder engagement strategies, enabling clients to achieve their objectives while maintaining strong community relationships.
A champion of community engagement, Sarah led the formation of the community give-back initiative in her previous role, which delivered over $500,000 in pro bono services and volunteer hours for local nonprofits. She has established herself as a trusted advisor for CEOs and leaders across multiple industries, developing executive communications platforms and thought leadership programs that shape industry narratives and public perception of transformative projects.
"Sarah's deep expertise in strategic communications and commitment to community impact will be invaluable as we expand our efforts to develop impactful solutions for our clients," added Lexicon Strategies Managing Partner Billy Linville.
Sarah's industry leadership extends to numerous professional organizations, where she currently serves on the boards of Atlanta Children's Day Shelter, NAIOP Georgia and ULI Atlanta. Her contributions have earned recognition, including Auburn University's 20 Under 40 Class, PRSA Georgia's Shining Star and Rising Star awards, PRSA Georgia's 40 Under 40 and several Phoenix Awards for project and program work. She was a member of ULI Atlanta’s 2019 Center for Leadership class and the 2014 NAIOP Future Leaders group.
Sarah holds the Accreditation in Public Relations (APR) credential and received her Bachelor of Arts in Public Relations from Auburn University.
About Lexicon Strategies
Lexicon Strategies is a leading community and social impact consulting firm committed to the principle, 'We find the right thing. And we do it right.' Our clients engage directly with our team of seasoned executives and successful entrepreneurs, who leverage their extensive experience to drive positive impact on communities and businesses. As an NGLCC Certified Diverse Supplier and an Equal Opportunity Employer, we are proud to contribute to a more inclusive and equitable world. For more information, visit lexiconstrategies.com.
Media Contact:
Billy Linville
blinville@lexiconstrategies.com
(404) 551-2151