Tori Cooper is a partner at Lexicon Strategies. Tori is an accomplished communications strategist. A two-time Emmy-nominated, award-winning journalist and California native, Tori has devoted over a decade to sharing impactful stories through written and video media.
With thousands of hours of on-camera experience, she has built trusted relationships with influential Georgia business, community, and political leaders including dozens of law enforcement officials, government officials, and leaders of Fortune 500 companies.
Since joining Lexicon Strategies, Tori has rapidly secured and managed major clients in law enforcement, behavioral health, and Georgia's medical cannabis industry.
Her current work with law enforcement includes developing streamlined communication policies to enhance coordination between the department, elected officials, and the community. She also serves as the go-to crisis communication strategist, helping to navigate false rumors and unsubstantiated claims. Additionally, Tori curates all forward-facing brand and public narratives for the law enforcement agencies she works for. This includes crafting statements for the media, acting as an on-camera spokesperson, and managing a monthly newsletter educating top influencers on the department’s progress. Her leadership has fostered stronger relationships between the police department and city government leaders.
For Georgia's Medical Cannabis Industry, Tori collaborates closely with lobbying teams to help advance legislation expanding medical cannabis access in Georgia. This includes executing targeted educational campaigns to engage senators and secure legislative sponsorship.
In the behavioral health sector, she is training the marketing team to create engaging social media strategies and leading a statewide campaign to promote careers in behavioral health through university partnerships.
Before transitioning to consulting, Tori served as a multimedia journalist and anchor for Atlanta News First (CBS News), where she produced, wrote, and delivered stories for various newscasts. Her career spans markets in Denver, Washington State, California, and Atlanta covering breaking news, severe weather disasters, elections, and major crime investigations.
A former Division 1 soccer player, Tori earned full-ride scholarships to the University of Georgia and the University of Colorado, where she excelled both athletically and academically, earning
All PAC-12 honors and MVP. Her dynamic background and biracial upbringing allow her to connect with diverse audiences, and her robust social media presence, with over 40,000 followers, amplifies her ability to engage effectively.
