Lexicon Strategies
We're the leading team of expert strategists working for you.

Logic Model Template

A free logic model template

Lexicon Strategies helps communities, nonprofits, foundations and government agencies plan public health and social impact work, then prove what it changed. We work alongside the people closest to a problem, because they know best what will work.

Why we are sharing it

Too many campaigns report how many people they reached and stop there. Reach matters, but impressions do not equal impact. This logic model walks you from the work you plan to do, to what you will count along the way, to how your audience compares with others, to the change you expect, and finally to one measurable SMART goal.

We built it for our own public health campaigns. Doing work that makes a measurable difference is what we are about, and we are glad to share this tool with anyone who can use it.

What is inside

  • Start here: a guide to writing your measurable SMART goal

  • A ready-to-fill logic model for up to four activities

  • An expanded version for up to eight activities and three outcomes

  • A one-page guide to what goes in each column

Available as Google Slides or PowerPoint. Free to use and adapt.

Impressions do not equal impact.

Count the reach. Judge the work by what changes.

Request your free copy

Tell us a little about yourself and your links to the template will appear right away, in Google Slides and PowerPoint.