Best Practices for Quality Survey Results
Surveys and evaluations have become part of our everyday work life. But do we think critically enough about them?
Academic researchers rely on surveys and are constantly refining the science of surveying. It's worth taking a moment to read some of the academic literature as a check for best practices. Check out the tips below or pick up a good starter volume: Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 4th Edition by Don A. Dillman, Jolene D. Smyth and Leah Melani Christian.
Lexicon Strategies Co-founder Brian Tolleson was previously CEO of the National Center for Civil and Human Rights, founder of renowned advertainment studio BARK BARK, and former Marketing and Creative executive at Viacom.
Brian has spent his career working at the intersection of human rights, media and social justice while managing billions in partnership marketing initiatives, multi-platform branding and content strategy for distributors like Sony, NBC Universal, and Google, as well as marketers such as P&G, Unilever, Clorox, Chase, Target, Microsoft, Starbucks, Mercedes Benz, Chevron and General Motors.