Bryan Leavoy Named Partner at Lexicon Strategies
Award-winning Journalist and Audience Growth Expert Brings Deep Expertise in Storytelling, Content Production and Digital Engagement
ATLANTA – Bryan Leavoy, an Emmy Award-winning storyteller and digital media leader who helped build one of the Southeast's largest digital news audiences, has been named Partner at Lexicon Strategies. With nearly three decades of experience spanning journalism, content production, audience development, and integrated marketing, Leavoy brings a unique combination of creative storytelling, audience growth expertise, and strategic communications leadership to the firm's growing partner group.
"Bryan understands something many organizations struggle with today: creating content that people actually pay attention to," said Lexicon Strategies Managing Partner Brian Tolleson. "His background leading one of the country's most successful digital news operations gives him a unique perspective on audience behavior, content performance, and message development. Whether he's helping a client navigate a communications challenge or building a long-term content strategy, Bryan knows how to create meaningful engagement and measurable results."
Since joining Lexicon as Director of Content and Communications, Leavoy has helped businesses, government agencies, and nonprofit organizations develop compelling narratives, build engaged audiences, and execute integrated communications campaigns that drive measurable outcomes. His work spans content strategy, social media growth, digital marketing, audience engagement, brand messaging, video production, media relations, crisis communications, and visual storytelling.
Prior to joining Lexicon, Leavoy spent more than 20 years in broadcast and digital media, including serving as Managing Editor at WSB-TV in Atlanta, the nation's highest-rated ABC affiliate and one of the nation’s most visited local news websites. He led content strategy, audience development, and social media growth efforts that generated more than half a billion page views annually while helping build the Southeast's most-followed local news social media platforms.
A nine-time Emmy Award-winning journalist, Leavoy has produced thousands of live television newscasts, covered historic events, and developed award-winning sports programming. His most recent Emmy Award came in 2025 for Recovery is Real: Stories of Hope, a statewide awareness campaign developed in partnership with Lexicon Strategies and the Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD). The project featured 15 Georgians sharing their recovery journeys to help reduce stigma around mental health and substance use disorders while promoting the 988 Suicide & Crisis Lifeline.
Bryan Leavoy
An accomplished visual storyteller, Leavoy is also an FAA Part 107-certified drone pilot, bringing advanced aerial photography and videography capabilities to content creation and marketing campaigns.
"What makes Bryan special is that he's equally comfortable leading strategy, producing content, and coaching others to tell their stories more effectively," said Lexicon Strategies Co-Founder Billy Linville. "He's helped shape our content and communications capabilities from the inside, and he's become a trusted advisor to clients across multiple sectors. Naming Bryan a partner reflects not only his expertise, but the leadership, creativity, and commitment he brings to our team every day."
As Partner, Leavoy will continue leading content strategy, digital engagement, audience growth initiatives, and integrated communications programs while helping expand Lexicon's capabilities in content production, social media strategy, video storytelling, and digital marketing.
Media Contact:
Billy Linville
blinville@lexiconstrategies.com
(404) 551-2151
About Lexicon Strategies
Lexicon Strategies is a leading community and social impact consulting firm committed to the principle, “We find the right thing. And we do it right.” Our clients engage directly with our team of seasoned executives and successful entrepreneurs, who leverage their extensive experience and cutting-edge technologies to drive positive impact on communities and businesses. For more information, visit lexiconstrategies.com.