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I come from a broadcast news background. Storytelling is just a part of my DNA. I love meeting people and interviewing them because everyone has a story. So does every organization.
As nonprofits struggle to find new donors and hang on to loyal ones during COVID-19, they must be able to demonstrate how donors’ money will be used.
Read MoreIt’s important in today’s environment of pandemics, quarantines and disruptive (but of course meaningful, overdue, important and hopefully transformative) social unrest, to think about what’s really going on for your audience.
There’s a very good chance they are in a totally unreceptive state to your message.
Read MoreI’ve been marketing media and advertiser brands all over the world for over 20 years, including launching Logo, the first-ever 24/7/365 LGBT media brand. From 30-second commercials in the golden, pre-digital days (looking back I call those “the easy days”), to today, leading social media and VR projects, scrapping it out for microscopic millennial attention spans.
Nothing prepared me or my team, however, for what happened on a recent campaign for online travel company, Orbitz. After launching the social media video campaign, we watched as thousands of Facebook comments started in a rapid-fire chain.
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