Lexicon Strategies
We're the leading team of expert strategists working for you.
[OVERVIEW]

Uniting Activists and Academics to Create Groundbreaking Research

Lexicon Strategies helped the National Center for Civil and Human Rights LGBTQ Institute and Emory University come together to fill a critical research gap regarding the lives of LGBTQ+ Southerners

[OVERVIEW]

[OVERVIEW]

Compared to all LGBTQ funding, the South receives little for research and is under attack most often when it comes to anti-LGBTQ legislation, even though more LGBTQ people live in the South than anywhere else in the country. Lexicon Strategies, including partner Ryan Roemerman, helped the National Center for Civil and Human Rights (NCCHR) LGBTQ Institute come together with Emory University to conduct a survey to help better understand the lives of LGBTQ Southerners across 14 states to fill this research gap.

[CHALLENGES & SOLUTIONS]

[CHALLENGES & SOLUTIONS]

One of the key issues was the need to build upon the inaugural survey and for more diverse voices within the survey sample. To address this, Lexicon helped secure funding for qualitative research that could illuminate the quantitative findings, setting the stage for LGBTQ Institute Research Fellow, Ashlei R. Petion, PH.D., LPC, NCC to conduct focus groups with communities of color to share their personal experiences. Overall findings from the focus group was clear: “ [there is] the need for more mixed methodology approaches in research due to the richness of the data gathered from the focus groups and the complexity of their responses. As one participant stated regarding their filling out the quantitative survey:

[RESULTS]

[RESULTS]

The additional findings resulted in a tangible resource that added detail to the numbers, amplifying key voices behind the data. It has also raised the bar for other institutions who are conducting research on LGBTQ Southerners to ensure that their resopondent demographic more accurately reflects the population being surveyed. Ultimately, these data are serving as a tangible tool for the institute and its partners as they develop their policy initiatives, grassroots strategies, and fundraising campaigns. It is also contributing new scientific knowledge about the experiences and needs of LGBTQ people in the South providing critical, potentially actionable, information to agencies and state and local governments interested in responding to the needs of LGBTQ people.

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