Sarah Weston is a Partner at Lexicon Strategies where she leads strategic communications and real estate initiatives for clients. A senior advisor with more than 14 years of experience, she brings boundless energy and intellectual curiosity to every challenge, making her equally adept at launching real estate developments, repositioning corporate brands or orchestrating complex public relations campaigns.
Known for her visionary thinking and hands-on leadership approach, Weston has directed comprehensive programs for some of commercial real estate's most prominent firms and developments. Her portfolio includes strategic communications for Hines' mixed-use and office projects nationwide, Portman Holdings' developments across the country, Wood Partners' national multifamily portfolio and RocaPoint Partners' transformative projects including the $1B reimagining of Greenville County Square. She has been instrumental in launching and positioning landmark developments that are reshaping metropolitan landscapes, including the $5B+ Centennial Yards redevelopment and mixed-use destinations such as Halcyon, Assembly and Summerhill.
Her expertise spans diverse property types and initiatives, from luxury RV parks, a global philanthropic conference and film studios to construction firms and wellness destinations. As a longtime communications partner for JLL Southeast, she developed and executed thought leadership strategies across multiple real estate verticals. Weston's media relations prowess has secured high-impact coverage in The New York Times, The Wall Street Journal and other national outlets, with stories ranging from innovative office technologies and open-container ordinances to major deal announcements and creative property marketing campaigns. Perhaps more importantly, she has secured stories in local outlets and targeted media across the country, ensuring clients reach their most crucial audiences. She has been particularly instrumental in creating community-centered narratives that build authentic connections between developments and their neighborhoods, including art programs and service projects that meaningfully engage local residents.
Throughout her career, Weston has guided organizations through complex entitlements processes, repositioning initiatives and crisis management programs. Her philosophy centers on authentically shaping narratives that resonate with audiences wherever they are, leading to meaningful engagement and lasting impact. This approach was exemplified in her leadership of a major EV brand launch that generated 682 global media placements reaching 7 billion readers. As an Accredited Public Relations professional (APR), she brings both strategic vision and tactical excellence to every client engagement.
A recognized industry leader, Weston was recently named to Auburn University's 20 Under 40 Class (2024) and serves on the boards of Atlanta Children's Day Shelter, NAIOP Georgia and ULI Atlanta. She is co-chair for PRSA Georgia's awards program and has earned multiple industry honors including PRSA Georgia's Rising Star Award, Shining Star Award and 40 Under 40 recognition. Her work has consistently earned industry recognition, particularly in the areas of media relations, crisis communications and integrated marketing campaigns.
When she's not developing strategies for clients, she enjoys spending time with her husband, Will, their sons and their dog, Harper.