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Vice President for Public Affairs, Billy Linville and Joe Slade White, helped lead and execute the strategy that passed these new laws throughout the southeast, allowing AT&T to compete in the marketplace for Internet, phone and television servi

Advancing AT&T's Marketshare

AT&T wanted to enter the television and cable market throughout the country, bringing consumers more choice and more competition.  However, in many states, local control and regulations prevented AT&T from entering the market.  Thus, requiring new laws that permitted statewide licensing. 

 

Vice President for Public Affairs, Billy Linville and Joe Slade White, helped lead and execute the strategy that passed these new laws throughout the southeast, allowing AT&T to compete in the marketplace for Internet, phone and television servi

Vice President for Public Affairs, Billy Linville and Joe Slade White, helped lead and execute the strategy that passed these new laws throughout the southeast, allowing AT&T to compete in the marketplace for Internet, phone and television services.

Building the messaging campaign around offering consumers more choice and more completion, the effort built statewide coalitions with senior citizens, business leaders, minorities, parents and customers urging legislators to act.  The campaign included a pro-active earned media strategy,  including paid television, radio and digital advertising.

The campaign was successful in every state it targeted, enabling AT&T to enter a new market, expanding its services for millions of consumers.

The campaign was successful in every state it targeted, enabling AT&T to enter a new market, expanding its services for millions of consumers.

AT&T, "Inside"

*project completed by Lexicon Strategies' leadership prior to firm's inception.