Lexicon Strategies
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Inspiring White House Fellows

The White House Fellows Foundation and Association was looking to reach qualified applicants, a very small, targeted pool of exceptionally gifted individuals, and inspire them to apply to The White House Fellows program.

The main goal for this project was to create the specific message and medium that unlocked interest in the program for the target audience: .0001% of the nation's most promising minds.

The main goal for this project was to create the specific message and medium that unlocked interest in the program for the target audience: .0001% of the nation's most promising minds.

 

We set out to create a call-to-action with a message and a format that called the nation's elite intellects to action. We recruited John Hockenberry to voice the video, lending further gravitas and credibility to the message.

  This awareness message was distributed in sharable formats on social media and digital, and applications immediately increased .   *project completed by Lexicon Strategies' leadership prior to firm's inception.

 

This awareness message was distributed in sharable formats on social media and digital, and applications immediately increased.

 

*project completed by Lexicon Strategies' leadership prior to firm's inception.