We're the leading team of expert strategists working for you.
Partnering with NBC Universal and various media agencies, we created a multi-platform branded content franchise to help some of the world's most successful brands like SC Johnson, Bayer, Hershey's. Subaru, AFLAC and others authentically share the stories of their corporate pro-social programs.
DELIVERING A COMPLETE SOLUTION FOR EVERY ASPECT OF EVERY PROJECT:
• Developing and executing the most impactful story to achieve the specific communication goals of each campaign.
• "Casting" the right internal and external spokespeople to shape the campaign.
• Leveraging multiple NBCU platforms to distribute the campaign: broadcast, streaming, web, and social. Focusing on reinforcing the “character” in each story.
• Coordinating intelligence and approvals across as many as 8 business units
• Identifying and targeting the key consumer audience for each campaign.
• Securing all locations for production and coordinating all logistics, safety and training for each site.
• Managing every aspect of filming production and post-production.
• Delivering video and interactive assets for over 10 broadcast, web, digital and social outlets in over 15 formats.
*all project completed by Lexicon Strategies' leadership prior to firm's inception.